Automotive brands are entering a period of dramatic, consumer-driven change. Our ongoing research is designed to shed light on these shifts in consumer behavior, and that’s why we’ve been recognized with Effies and Lions for our work in this category. Conill has accrued more than 30 years of experience in generating value, increasing potential, and optimizing products and services for automotive suppliers, high-tech companies, retailer and service station networks, and aftermarket specialists. Above all, we deliver results. Toyota has been the top-selling brand among Hispanics for 10 years running, and no other Toyota segment can claim results like that.
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Minority > Majority is a campaign dedicated to providing a stage for the subcultures and the unexpected within today’s young Hispanic community. To connect with an audience that continually breaks out of any box you put them in, we knew that we had to break out of a few of our own.
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As a brand, Toyota wants to convey a sense of excitement, inspiration, and innovation. That’s why the company launched a new initiative embodied by the tagline “Vayamos Juntos” (or “Let’s Go Places Together").
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Toyota has always been known for producing reliable vehicles of outstanding value, with Corolla leading the way as one of the company’s best-selling vehicles ever.