Family Care

For many women, pregnancy and motherhood can lead to a major transformation in consumer behavior and purchasing decisions. We understand what motivates expectant, new, and experienced mothers in choosing products for their children. We’ve seen how key events like baby showers can shape their opinion of brands. The key to attaining marketing excellence among Moms is to match significant points in their consumer journey with the right mix of marketing content. That’s why we offer a series of training programs to help our clients find a mix that works for them, with a particular focus on optimizing social media channels. In fact, P&G’s internal marketing team spends a week in our office every year learning the latest tools for engaging a new generation of Moms.

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Millennials are the largest segment of the burgeoning Hispanic market. Tide understood that being relevant to this group was crucial to its current and future growth, but reaching them presented multiple challenges. These bicultural individuals identify as Latino, yet effortlessly navigate two worlds and engage with the products and services they buy at the times and places they choose

See Results

Millennials are the largest segment of the burgeoning Hispanic market. Tide understood that being relevant to this group was crucial to its current and future growth, but reaching them presented multiple challenges. These bicultural individuals identify as Latino, yet effortlessly navigate two worlds and engage with the products and services they buy at the times and places they choose.

Su Vittal, Brand Manager - Tide

“The Conill team has unbelievable knowledge about their consumer, are excellent collaborators and are never afraid to be innovative in their go to market approach. This combination has led to some outstanding work for Tide rooted in deep consumer understanding.”

Uttam Mukherjee, Sr. Assistant Brand Manager - Tide

“When we work with Conill I already know they have put aside their personal interest and are thinking about what is best for the Brand first. I’ve never seen a team more motivated to going above and beyond – to go that extra miles to get additional consumer information or tweak that creative ever so slightly to achieve perfection. They are truly partners and that’s what makes the relationship so unique.”