These days, it’s all about connectivity. We want our refrigerator to talk to our thermostat, our car to shake hands with our music in the cloud, our watch to answer the doorbell at home. Whether your product is a Bluetooth device, a subscription-based service, or a mini-tablet, we can apply our 10 years of experience in the mobile technology space to deliver impressive results. For example, T-Mobile once held a distant fourth place in the mobile provider wars. Since working with us, they’ve activated the potential of the Hispanic and Millennial segments. They’ve increased subscriber lifetime values by applying proven tactics for better lead generation, customer retention, and lifecycle marketing—ultimately overtaking their third-place rival in this fiercely competitive space.
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Conill’s goal was to extend the “un-carrier” brand conviction throughout Latino pop culture, increasing its relevance beyond the wireless industry. The core target audience—tech-connected Latino adults—is a passionate group of people who sees a mobile device as a lifeline for staying informed and connected to the world.
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For T-Mobile, it’s increasingly important to be perceived as an “Un-carrier” by young, tech-savvy Latinos. Many of these consumers want the latest, most high-tech devices available, but have little patience for traditional two-year contracts. JUMP! On Demand, a new program offered exclusively through T-Mobile, enables subscribers to switch to the latest phones with no waiting period or upgrade fees.
