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“Zooming” into the new year just took on a whole new meaning as automotive giant Toyota brings a new level of speed—and culture—to the everyday driver.
In an effort to integrate multicultural marketing to consumers across America, Toyota launched the “FasterClass” campaign based off of the brand’s new generation of affordable sports car, the GR86. Made in collaboration with agencies Saatchi & Saatchi, Conill Advertising and Intertrend, the campaign—which spans across digital and social—features culture-driven work that taps into Mexico and Japan’s impact on the industry while showcasing the car’s track-ready speed.
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