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As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture.
As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital media company Remezcla with a new campaign aiming to connect with Hispanic consumers. Developed in collaboration with Conill, the brand’s Hispanic marketing agency partner, the campaign launched two new short films: “Taste Takers” and “In Tune With Nature.”
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