As we pass the one-year mark since the pandemic began, it is important to understand the impact it has had on the Hispanic community and the implications for the immediate future. Multicultural audiences have been more deeply affected by the crisis than the mainstream.
A follow-up to last year’s COVID 19 – A Hispanic Perspective, this report comprises information gathered through digital activity and social listening. It was developed to provide a snapshot of the “mood” of the market, as well as identify fact-based opportunities and pitfalls to avoid for brands, as they seek to create culturally intimate connections.
- Main points of stress
- Transforming spending habits- Online habits
- Sentiment about vaccines
- Key actions for marketers