PRIUS SPOTLIGHT CAM HELPED THE STARS SHINE ON THE RED CARPET
The all-new Toyota Prius lit up the world’s most beautiful and famous Latino celebrities on the red carpet during People en Español’s 20th annual Los 50 Mas Bellos event, held at Espace in New York City on May 17.
Toyota and Conill helped the stars shine their brightest with the Prius Spotlight Cam -- a unique glam cam experience that provided a perfectly illuminated setting to capture photos of A-listers at the extravaganza. The installation used LED lighting found in the 2016 Prius to provide dramatic, yet efficient lighting that showcased the night’s amazing styles.
Toyota’s celebrity partners William Valdés, actor and a co-host of Univision’s morning show “Despierta America,” Galilea Montijo, Mexican actress and TV presenter, along with social media famous photographer Bryant Eslava, took the Spotlight Cam for a ride to capture fun and beautiful images on the red carpet. Follow @ToyotaLatino on Facebook and Twitter to view the photographs and red carpet Spotlight Cam action.
News coverage of the event and activation by People NOW can be viewed at HERE.
In addition to the Prius Spotlight Cam, an in-party activation using projection mapping technology applied on the all-new Prius allowed guests to experience a series of motion stories that came to life on the vehicle.