Today’s most successful brands are socially engaged publishers, and Andy Nelson specializes in the insights, experiences and delivery systems they need to spark conversations that build meaningful relationships with people.
As SVP of Social Media at Conill, he designs content strategies and shapes campaigns that get the world talking about brands like Toyota, T-Mobile, Budweiser, Tide, Pampers, Alaska Airlines and Sony PlayStation, among others.
Andy brings more than 10 years of experience in leading teams through large-scale content plans -- Toyota’s “Más Que Un Auto” campaign, for example -- that win top industry awards and create deep, lasting engagement with consumers across a broad range of platforms. Most recently, Andy and his team pioneered the use of simultaneous storytelling across Snapchat influencer channels.
In collaboration with Conill’s Sports & Entertainment and PR teams, Andy has helped build a specialized practice that provides turn-key solutions for influencer and celebrity activations; and on-site, real-time social media production at music festivals, sporting events, red carpets and major entertainment events.
In earlier roles at Conill, Andy formed and led teams through complex digital endeavors, such as User Experience (UX) models, enterprise web and application, and global digital media.
A former collegiate swimmer, Andy is an avid sports fan who enjoys tennis, volleyball, skiing and golf. He also has a passion for art, wine and literature.