As Conill’s senior brand strategist, Verena works across the agency to set the direction of our account planning and consumer understanding efforts for all of our client businesses.
Verena’s experience spans borders, languages and cultures throughout Latin America and the U.S. Hispanic and African American markets. She has helped brands establish long-lasting and meaningful connections with consumers in diverse categories, including retail, automotive, entertainment, media, packaged goods, beer, beverage, spirits, OTC and non-profit. She has elevated consumer understanding for such clients as Target, T-Mobile, Toyota, JCPenney, The California Milk Processors Board (Got Milk?), Foster Farms (poultry), Infiniti, Volvo, Valvoline and Comcast, among others.
Prior to joining Conill, Verena was Director of Planning and Research at Grupo Gallegos, where her efforts resulted in multiple Effies and “Most Awarded Agency” honors at the Hispanic Account Planning Excellence (HAPE) Awards for four consecutive years.
Verena has taught at the Austral University, one the most prestigious colleges in Argentina.