A Nostalgic Look into the Future
Latinos in the US have a deep affinity for their cultural heritage. Whether it’s reliving memorable moments in their home country or hearing about those moments from parents, grandparents and family, nostalgia can be an effective element in creating authentic connections with people.
Conill tapped into this emotional state in a positive and lighthearted way in a new commercial for T-Mobile. The spot transports viewers to a talk show where an eccentric host performs a tarot card reading. T-Mobile is revealed as the hero that will liberate our guest and fellow viewers from the high wireless costs of AT&T and Verizon.
The imagery of the commercial is an homage to the larger-than-life, and oftentimes flamboyant, personalities found throughout Latino pop culture.