CHOOSE THE TOUGHEST FIELD

Tacoma and Tundra

The triumphant cheers of soccer fans and the roar of Toyota Tacomas and Tundras will echo throughout summer 2019 as Toyota launches its “Toughest Field” soccer campaign. The multifaceted communications platform builds powerful connections between the game, players, fans and trucks that are ready to take on the toughest of challenges. 

The campaign was inspired by how Hispanics experience soccer in Latin America, where the sport is played anywhere, even on the toughest terrains. Those tough fields are the proving gprounds where players exhibit their true potential, just like Toyota trucks.