Pride Powers Our Future
Metro wanted to create a meaningful social campaign for Pride Month that would give the brand credit as the leading prepaid carrier that champions inclusion and celebrates the diversity within the LGBTQ+ community.
Historically, LGBTQ+ culture and creativity was largely hidden from the mainstream view. Metro wanted to break free from that give light to self-expression as a way to build unity across the community.
We let members of the LGBTQ+ community use Metro’s TikTok channel as a way to get their voices heard, so they could live life loud and proud.
