Toyota Tacoma

Hijacked Banner

Designed to capture the ever-shrinking attention span of savvy car buyers, the Hijacked Banner takes advantage of the fact that consumers do online research before making purchase decisions. As a result of their cyber sleuthing, their Internet browser history is recorded and ads with the same product they searched for inevitably begin to appear on every site they visit.

To show how easy it would be to take that product from their computer screen into their home, the Hijacked Banner leveraged online tracking technology and put the exact product consumers searched for into the back of a Toyota Tacoma on the next banner they saw.