Sports, Media & Entertaiment

What are you passionate about? If you’re like most consumers, your answer is probably a sports team, a band, or maybe even a television show. We help brands build strong emotional connections with fans through major cultural events. As an innovative leader in sports and entertainment-based marketing platforms, we deliver greater market share—and stronger loyalty—by applying our deep expertise in sponsorship activation, experiential marketing, influencer strategies, and digital and social media. We help you explore new revenue models, emerging digital opportunities, and unique tactics to win and retain new customers. For example, we deployed innovative strategies in our partnership with FIFA to deliver disproportionate growth during T-Mobile’s past three World Cup sponsorships. We did the same thing for clients at events ranging from Coachella to Outside Lands, from Premio lo Nuestro to the Super Bowl. In fact, we won our first Lion award for work performed in this space.

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Two key groups of people are imperative to the success of Budweiser: Californians and Latinos. When it comes to entertainment marketing, these two groups are also the perfect targets.

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Conillโ€™s goal was to extend the โ€œun-carrierโ€ brand conviction throughout Latino pop culture, increasing its relevance beyond the wireless industry. The core target audienceโ€”tech-connected Latino adultsโ€”is a passionate group of people who sees a mobile device as a lifeline for staying informed and connected to the world.

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For T-Mobile, itโ€™s increasingly important to be perceived as an โ€œUn-carrierโ€ by young, tech-savvy Latinos. Many of these consumers want the latest, most high-tech devices available, but have little patience for traditional two-year contracts. JUMP! On Demand, a new program offered exclusively through T-Mobile, enables subscribers to switch to the latest phones with no waiting period or upgrade fees.

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Millennials are the largest segment of the burgeoning Hispanic market. Tide understood that being relevant to this group was crucial to its current and future growth, but reaching them presented multiple challenges. These bicultural individuals identify as Latino, yet effortlessly navigate two worlds and engage with the products and services they buy at the times and places they choose.