Brett has a laser-like focus in this external customer-facing role. He identifies new client partnerships that build upon our leadership position, understands future trends and evolving marketplace dynamics, mobilizes teams to build agency capabilities that capitalize on new opportunities for clients and creates conditions for our overall strategic growth. His combination of client and agency experience brings a well-rounded perspective to Conill's leadership team.
Before joining Conill in 2011, Brett was Global Media Director of Microsoft, where he oversaw the deployment of marketing strategies and investments for Windows Phone throughout the world. Prior to that, he was Director of Media and Branded Content for T-Mobile USA. While there, he grew brand preference from fourth to first among Hispanics and NBA fans, introduced media mix modeling to improve the effectiveness of media investments and reduced customer acquisition costs.
Brett has also held leadership positions on the agency side at shops like Young & Rubicam, J. Walter Thompson, Grey and Foote, Cone & Belding. He served on the Board of the Audit Bureau of Circulation and has won two Effies and was short listed for a Cannes Media Lion.