Toyota - Tundra

When is dirt really dirty?

Toyota Tundra answers that question with a new campaign that is running throughout the eintire Copa America Centenario soccer tournament.

The creative idea centers on dastardly occurrences of “taking dives” in soccer, expressed through a metaphor of good dirt vs. bad dirt. Make a diving save on shot – that’s good dirt. Take a dive to get a penalty? That dirty dirt!