• This is not a Production role*

The Assistant Social Media Planner will assist in the day-to-day stewarding of media activity for assigned account(s) and has responsibility for updating client documents, the development of social media plans and demonstrating how media investments deliver on business goals of client(s) based on key performance metrics. The Assistant Social Media Planner will report to the Social Media Planner/Director and works closely with them and other internal departments in the implementation of the media plans. This person will be responsible for knowing the procedures and processes of running day-to-day activity.

This is an entry-level position and relevant employment (internships or prior agency experience) and/or academic courses related to marketing/media planning are preferred. Will work closely with Media Planners and Associate Media Director, in addition to interaction with Account, Trafficking, Production, Owned Social and Creative teams and outside media partners. *This is not a Production role*

Responsibilities:

• Assist the social media team in the development, implementation and maintenance of media objectives/strategies and plans utilizing research tools and historical data
• Perform ongoing stewardship of media plans and client documents
• Manage own daily duties, ensuring accuracy and timeliness of all projects
• Keep abreast of new media opportunities and developments and share information with planning group
• Prepare and maintain heavy data documents including plan budgets & flowcharts
• Effectively coordinate with internal and external client partner teams
• Assist the team with Point of Views (POV's) and ad hoc projects
• Assist the team with campaign management and monitoring media buys, including social media optimizations & reporting
• Schedule, coordinate, and facilitate meetings with internal teams and media partners
• Attend internal meetings/statuses to stay up to date on campaign(s) progress
• Meet with sales representatives to analyze value and applicability of media vehicles for client media plan
• Work with calculations and other quantitative data
• Input media schedules into system
• Monthly reconciliation and processing with accounts payable
• All other duties as assigned

Position summary

The ideal candidate for our social copywriter position will passionately strive to move the agency’s creative agenda forward. Will work closely with art director partner to develop ideas for all forms of communication, recognizing that today’s constantly-changing media and technology offer new tools and demand new approaches and solutions. Strong digital experience. Creative excellence is essential.  Must have dedication, persistence and passion for relevant, groundbreaking ideas, be organized and an excellent communicator. Must be fluent in Spanish and English (either equally proficient in both, or stronger in Spanish).

Reports to

Associate Creative Director(s).

Responsibilities

• Conceptualize, brainstorm, imagine, and develop creative ideas and executions for social.
• Very strong writing skills with ability to transition seamlessly between different voices and styles.
• Proven ability to write engaging copy for social posts, digital content, ad campaigns, video scripts and storyboards.
• Extensive knowledge of all current social platforms and familiarity with emerging social platforms.
• Deep knowledge of metrics and optimization.

• Deep knowledge of paid media and unique advertising offerings by platform.
• Demonstrate how ideas tie together both brand and media strategies.
• Ensure visual communication and brand standards are met.
• Work closely with multidisciplinary project teams on particular accounts, planning and social media to determine client needs.
• Respond to feedback in a timely manner. 
• Responsible for concepts and copy on creative decks that will be presented to client.
• Present creative decks internally and to the client.
• Deliver high-quality work and achieve business goals.
• Must be able to work in a fast-paced, high-pressure environment.
• Work on several campaigns at once, sometimes under pressure and often on tight deadlines.
• Oversee the entire production process, working closely with designers and producers to carry out multiple projects as well as working with directors, photographers and illustrators.
• Display a curiosity about the latest marketing trends and digital tools and anything related to the constantly-evolving forms of communication and storytelling.
• Stay current with regard to clients’ businesses, industry landscape, and product strategies and information.
• A thick skin; copy will be revised many times.