Candidate Experience should include:
· 3+ years strategic planning or equivalent relevant experience
· Demonstrable ability to uncover consumer insights and apply them to actionable creative strategies
- Comfortable gathering and interpreting quantitative data
- Able to cut through the noise to find insightful nuggets in qualitative data and desk research
- Relentless curiosity and passion for understanding consumers and what inspires and motivates them
· Ability to inspire teams with their knowledge of consumer insight and cultural trends
- Teams include creatives, but also social, media, accounts, and fellow planners
- Ability to successfully represent the consumer, bringing them to life in relatable and motivating ways
· Keeps current on industry news, political climate, pop culture, and social trends
· Expertise and comfort with wide range of research methods
- Ability to manage primary research, from RFP development to screener and discussion guide design, to reporting
- Interest in and ability to moderate qualitative studies
· Ability to participate in agency initiatives such as new business pitches, white papers, agency presentations
· Be a clear and confident presenter
- Ability to design engaging presentations
- Ability to present them clearly, concisely and engagingly
· Have strong and clear written and verbal communication skills
· Be a strong collaborator, willing and eager to work with teams comprised of varying departments, personality types, and levels
· Ability to interact professionally and effectively with all team members and directly with clients
Other Skills and Abilities:
· Balance of analytical and creative thinking with strong writing skills
· Digital and social media knowledge
· Highly proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint) or equivalent;
· Experience with syndicated research tools, cross-tabulation software and other resources (e.g., Simmons, Quid, Helixa, Brandwatch, Netbase)
· While not required, Bilingual Spanish fluency is highly desirable