Packaged Goods

Getting your brand into more bags, carts, and baskets is this specialty's sole focus. We speak the language of CDPs, ACVs, SKUs, and IRCs. We know the challenges inherent in online marketing, and we know the threats posed by companies like Amazon. Our experts serve a broad spectrum of consumer-product manufacturers in food, beverages, personal and household products, durable goods, apparel, and fashion. We understand that some consumers have needs that are near-universal, while other needs are kept private. We respect that. Yet rather than shy away from the personal reasons behind consumers’ purchases, we aim to understand them. Our needs-based research and segmentation techniques help you see the real drivers behind consumer behavior. By connecting our insights to your brand's unique heritage and values, you can find a clear path toward a revenue-rich relationship with your customers.

See Results

Millennials are the largest segment of the burgeoning Hispanic market. Tide understood that being relevant to this group was crucial to its current and future growth, but reaching them presented multiple challenges. These bicultural individuals identify as Latino, yet effortlessly navigate two worlds and engage with the products and services they buy at the times and places they choose

Dennis Legault, Marketing Director – P&G Oral Care

β€œConill has been a key driver of a 12 point share gain vs. the key competitor over a 7 year period. The agency team was instrumental in shaping a powerful communication strategy based in true consumer insight and translating the strategy into a top scoring campaign. Β They have led the evolution of the campaign over time, maintaining the core elements while bringing fresh insights and executions. Β We could never have delivered these outstanding results without the Conill team.”