Conill earned the top honor in the Sports Marketing category at the Association of National Advertisers’ (ANA) 2025 Multicultural and Inclusive Marketing Excellence Awards, taking home the Grand Prize for Toyota’s “Lost Names” campaign.
The recognition reflects Conill’s ongoing commitment to ideas that move to the beat of culture, connecting brands to audiences through authentic, human stories that spark conversation and celebrate identity.
“This award is particularly meaningful because it’s judged by and for clients,” said Conill Chief Creative Officer Veronica Elizondo. “It recognizes the power of culturally rooted ideas to drive real conversations and impact. We’re incredibly proud of our partnership with Toyota and the collaboration that made ‘Lost Names’ possible.”
“Lost Names” redefined the connection between identity and representation in sports by challenging the NFL’s long-standing jersey naming tradition. The campaign invited Latino players to proudly display their full surnames on their jerseys, transforming uniforms into symbols of heritage and cultural confidence. With support from Nike and the Philadelphia Eagles, the idea gained national attention and inspired fans, athletes, and even the league to reconsider how names shape belonging.
The “Lost Names” campaign has been recognized multiple times this year, also earning two Silver Awards at the 2025 FIAP Awards and a Bronze award in PR at El Sol.
“These wins speak to the creativity, passion, and teamwork that define our agency,” added Elizondo. “We’re proud to see our ideas not only winning awards but driving meaningful change in how culture is represented in advertising.”
