Developed by Conill, Toyota’s Nunca Pares (Never Settle) brand campaign celebrates the perseverance of the Latino community to achieve their goals despite all challenges.

As part of the campaign, Toyota supported three Hispanic students who are committed to using their education and professional goals to make the world a better place. In partnership with the Society of Hispanic Professional Engineers (SHPE), the automaker awarded each of the students a $25,000 scholarship.

Through these scholarships, Toyota joined SHPE in the shared mission of expanding science, technology, engineering and math (STEM) opportunities for Hispanic-heritage students.

Electrical engineer and first Mexican-born woman to travel to space, Katya Echazarreta, joined the ceremony to share her inspiring story. Her journey to becoming one of the youngest women in space serves as an enduring example of success for others pursuing a career in STEM.

Nunca Pares! 


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