Laura was recently appointed Conill's head of strategy after spending 7 years pioneering the practice of content strategy across the agency's roster of clients.
Prior to rejoining Conill in 2012, Laura was VP, Director of Human Nature for Arnold Worldwide in Boston, where she led strategic planning for McDonald’s (National Breakfast, NY, New England, DC and Minneapolis regions), Progressive Insurance and Carbonite (back-up solution). She also worked closely with Engagement Planning, Media and Integrated Analytics teams to inform consumer journeys, engagement plans and ecosystems.
During her previous tenure as Conill’s Chief Strategy Officer through 2010, Laura was responsible for Hispanic market strategy of all clients. She was a member of the Saatchi & Saatchi Worldwide Xploring team.