The Time is Now

The Time is Now

The all-new Prius is revolutionizing the concept of hybrid vehicles by breaking free from traditional expectations and setting a bold new standard. It's not just about eco-friendliness, but also about daring to be different. Prius and Latinos have long been expected to follow predetermined paths, but now they are blazing their own trails and redefining what it means to be unique.

To highlight the distinctive personality of the all-new Prius, Conill developed "Buzz" as part of Toyota’s “This is Prius Now” marketing campaign. This commercial embraces Latino culture's affinity for gossip while also shattering expectations and promoting the appeal of reinvention and standing out.

The all-new Prius is sure to turn heads and start conversations everywhere it goes.


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