Mobile game shared the thrill of soccer's Gold Cup with fans everywhere
As the official automotive partner of the 2021 Concacaf Gold Cup, Toyota fueled the excitement for fans by inviting them to express their love for the sport through an interactive mobile game for a chance to win a variety of prizes, including a lease for a 2021 Toyota Tacoma.
Toyota’s “Gooool to the Gold Cup” game empowered players to show their passion for their favorite team by giving their loudest and longest “Goooal” scream into their mobile device. The game was available online through Toyota’s social channels (@ToyotaLatino) and at gritemosjuntos.com.
Here’s how it worked:
1. Players chose their favorite truck: a 2021 Tacoma TRD Pro or 2021 Tundra TRD Pro
2. Players then chose their favorite team participating in this year’s Gold Cup
3. The countdown begins: three, two, one – the louder and longer that players shout “Goooal,” the farther their vehicle goes. All contestants who played and registered were automatically entered for a chance to win a lease for a 2021 Toyota Tacoma or a trip to the Gold Cup Final in Las Vegas, Nevada.
“We couldn’t be more thrilled to help fans get the most out of the 2021 Concacaf Gold Cup experience, wherever they are,” said Matt Ozawa, engagement marketing manager, Toyota Motor North America. “After a long pause in live action, it is incredibly rewarding to have this opportunity to help celebrate the determination and spirit of the players and fans, as well as the sheer thrill of the game.”
This was the third consecutive Concacaf Gold Cup that Toyota supported as the official automotive partner. The Gold Cup is the region’s flagship men’s national team competition in which the best national teams from North and Central America and the Caribbean compete to be crowned regional champion. The 16th edition of the competition, which featured 16 national teams, and held in 11 stadiums in eight major metropolitan cities across the United States.
Gold Cup Fan Zone, trophy appearances and more Soccer
Gold Cup match attendees were treated to a variety of pre-game Fan Zone activities, presented by Toyota. Fans had the opportunity to engage with the “Goal to the Gold Cup” game inside a Tundra at the Toyota area among other activities. Tournament followers also caught a glimpse of the actual Gold Cup Trophy courtesy of Toyota, as it traveled to select venues for photo opportunities.