A CINEMATIC TWIST ON SUSTAINABILITY
Conill partnered with production house Not Normal to create a fresh take on sustainability in a campaign highlighting the Toyota bZ4X for Toyota of Hollywood (FL).
The commercial introduces a modern take on environmental awareness, using the metaphor of a "Green Man"—a figure known in film-making special effects—symbolizing the vehicle’s minimal environmental footprint. The creative approach emphasized the vehicle's commitment to sustainability.
The campaign concept was developed by the Conill creative team of Juan Lódola, Luciano Griessi, Federico Pellejero, and Brunno Cortez under the direction of Conill Chief Creative Officer Verónica Elizondo.
Commenting on the project’s approach, Elizondo explained: "Conill always seeks to innovate in the automotive segment, and this time we've found a character that truly embodies the product's values. The synergy of our creative team with Not Normal brought sustainability into the spotlight in an unexpected, cinematic way. This collaboration exemplifies how a compelling idea can align agency, production, and partners to drive exceptional execution and make high-quality storytelling possible in a turn-key fashion."
