Headlines from the sky
During the week of October 12th, 2012, the space shuttle Endeavour came back home. To celebrate this historic event, a Toyota Tundra helped tow the American icon through the streets of LA. Headlines From The Sky took advantage of a unique media opportunity, capitalizing on the aerial media coverage of the Space Shuttle Endeavour’s arrival and its journey through the streets of LA. We built huge signs and strategically placed them on rooftops along the Endeavour’s path, with the objective of being picked up by news helicopters, helping us to spread and amplify the message. What better way to welcome home the Endeavour than with a message that could only be seen from the sky?