ARTIST DROPS NEW MUSIC VIDEO CO-STARRING FANS
For the launch of his new single, “Todo O Nada,” chart-topping reggaeton singer, Lunay, teamed up with Toyota to create the song’s official music video featuring the 2021 Toyota Corolla Apex Edition. In a twist, fans could assume the role of one of the video’s leading characters through face-swapping technology.
Lunay enthusiasts were transported into the world of “Todo O Nada” and experienced their own version of the video game-inspired music video by following Toyota’s social media channels (@ToyotaLatino) or by visiting a website where users took photos of their face on their mobile device, which was then transposed onto the face of one of the main characters. The full-length videos were downloadable and shareable once the face-swap had been applied.
Everyone who registered and created their video were entered for a chance to be part of an exclusive virtual meet and greet with Lunay, which took place several weeks after the campaign.
The official music video appears on the artist’s YouTube channel.
