Santa's Watching!
For the 2024 holiday season, Toyota delivers a heartwarming celebration of family togetherness with its latest campaign, “Naughty List.” The story unfolds through the mischievous eyes of a boy determined to stay off Santa’s naughty list, taking viewers on a delightful journey with him and his dad. As they navigate holiday errands in a 2024 Tundra, the spot captures humorous yet touching moments that showcase the enduring bond between father and son, all set against the festive backdrop of the season.
Toyota made history as the presenting sponsor of Telemundo’s inaugural broadcast of Navidades en Rockefeller, the Spanish-language premiere of the iconic "Christmas in Rockefeller Center." “Naughty List” debuted during the special, introducing this beloved holiday tradition to a new audience and spreading holiday joy to Spanish-speaking families across the country.
“Beneath the playful tale of a boy making amends to stay on Santa’s ‘nice’ list, the spot is truly about the bonds and values that define family. We set out to create a lighthearted and relatable story that highlights how the holidays bring families together, no matter what unexpected challenges arise. It’s heartfelt, funny, and carries just the right amount of charm to stand out from traditional holiday ads.”
Following its premiere during Navidades en Rockefeller, “Naughty List” continued to reach audiences during Telemundo’s popular morning show, Hoy Día, extending its message of joy, humor, and family connection throughout the holiday season.
