PRIDE | Unstoppable Ballroom
For decades, Ballroom culture provided a safe haven for the Black and Latino trans, drag, gender-bending, queer youth community to celebrate their authentic selves.
Ball culture provides an empowered performance space as well as a crucial support system to confront oppressions and demand freedoms, but the pandemic impacted the scene with closure of key spaces.
For Pride Month, we created an original platform for Metro to message unity by reemerging from the pandemic with the help of queer Ballroom leaders.
Unstoppable Ballroom, presented by the legendary Dashaun Wesley, told the world what Ballroom is, its story, and most importantly, why it exists. Gravity Balmain, from the House of Balmain, showed how to vogue in preparation for the reopening of Ballrooms, post-pandemic. An exclusive Prime Month sticker collection dropped in correlation with the campaign.
