Why Be

Celebrating individuality

Celebrating individuality

For the first time in its history, Burger King joined the frenzy of the World Cup with an original extension of its “You Rule” brand campaign that is focused on Hispanic consumers.

“Why Be” celebrates individuality in a fast-moving urban soccer context. Instead of highlighting sports superstars, the message is conveyed through everyday people who are authentic and unique. This is the truest expression of their inner fire and what lies at the heart of the You Rule platform.

The spot  ran throughout the big tournament on broadcast, digital and social properties and is still on air during the Liga Mx matches.


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