A dynamic marketing leader with a rich 20-year career, Anabel's expertise lies in total market development and steering large cross-functional teams to deliver outstanding results for brands. In her current role, she is responsible for executive leadership across Conill’s client portfolio, working with all agency leaders to provide teams with the direction, resources, and inspiration to deliver brand experiences that create bonds with people and drive market transformation.
Throughout her career, Anabel has consistently demonstrated results-based achievements. She was a key architect in the ascent of Toyota Motor North America to become the leading brand in the Hispanic Market, achieving an impressive 20% market share -- a remarkable achievement that has been sustained for nearly two decades.
During her previous tenure as VP, Management Director, Anabel managed multi-million-dollar national accounts for Toyota and Nestlé, consistently earning high client evaluation ratings. Her ability to forge strong client partnerships and leverage data-driven analytics resulted in multiple prestigious awards, including Cannes, EFFIES and Clios, among others.
Anabel has been a driving force behind implementing and executing Toyota’s renown T2 total marketing model which centers on cohesion among multicultural and mainstream marketing efforts. She is also credited with leading the launch of the brand’s Hispanic social media channels.
Anabel's passion for multicultural marketing stems from her deep connection to her roots. Born in California of Cuban and Nicaraguan heritage, she has equal love for the collective cultures that underpin her identity and continue to fuel her commitment to excellence.