Annie is responsible for strategic operations across the agency’s client portfolio. She was directly involved with the transformation of T-Mobile from a Hispanic market entrant into a serious competitor, contending for the #2 position in the category despite significantly lower marketing investment.
She is credited with two of the most successful Hispanic market automotive launches, with integrated communication efforts that substantially grew market share and earned industry accolades for Toyota’s Tundra and Camry.
Annie started her career at Premier Maldonado & Associates in Puerto Rico, where directed the planning, development and execution of marketing plans for clients such as: Unilever, CPC International, M&M/Mars, Walgreens and Sony.
In 1989, she co-founded Otro Marketing Approach Inc. (OMA), one of the most prestigious promotional firms in Puerto Rico. At OMA, Annie was involved in the development and implementation of direct consumer promotional programs for Procter & Gamble, General Mills and M&M/Mars, among others.